I write about the social impact of entertainment and how media can be used for good. Views are my own. 

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Now Playing: Afghan Electronica Artist, Qardash

Disclosure: At the time of writing this, I manage both Qardash and his band, Kabul Dreams About ten years ago, in 2012, I worked in marketing for a company called Roshan, the leading telecom company in Afghanistan. I worked in

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African Content Shaping Global Entertainment

In recent years, streamers like Netflix and Disney+ have taken on a steep interest in Africa, investing heavily in content across the continent. Relative to the rest of the world, streaming in Sub-Saharan Africa still has a ton of untapped

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The Most Important Films at Sundance 2022

For more than 20 years, Sundance Film Festival has been a fixture in the annual festival circuit. The festival has been known for jumpstarting the careers of American filmmakers like Quentin Tarantino and the Coen brothers, and normally hosts around

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Why I Left Gaming to Bet on Experiences

If you follow me on LinkedIn, you probably know by now that I made a pretty big career move recently. Last week, I officially left my role at Activision Blizzard to take on a new position at Pollen, a high-growth

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Another Historic Year for the Oscars

The 93rd Academy Awards were off to a historic start last weekend. Not only was it the most diverse year ever for the Oscars, but it was also a look back at the profound impact that the COVID-19 pandemic had

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Social Themes in This Year’s Super Bowl Ads

The Super Bowl is one of the greatest television events in the world. Year after year, avid football fans and casual viewers alike tune in to watch their favorite players alongside iconic advertisements, making it a mainstay for consumer brands.

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How to Diversify On-Screen Talent for TV and Film

Let’s kick this off by defining diversity. When I think about “diversity,” I really mean it in the most inclusive sense of the word. Women, visible minorities, the LGBTQ community, people with disabilities, and the list goes on and on.

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AOC Inspires Voting Through Video Games

Disclaimer: at the time of writing this, I work for the video game company Activision Blizzard. All views in this post are my own, not my employer’s. Earlier this week, Twitch fans around the world witnessed a remarkable intersection of

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Zac Efron Wants You to Start Caring About the Planet

Travel blogs are usually a great way to get some exciting ideas for your next vacation. While Down to Earth does some of that by highlighting adventurous experiences and incredible restaurants, its real achievement comes from pushing a generation of

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How to Launch a Video Game in the Middle East

Disclaimer: at the time of writing this, I work for the video game company Activision Blizzard. All views in this post are my own, not my employer’s. If you were to think about burgeoning video game markets, markets like China,

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